SoLo

Role

Chief Design Officer, Product Design, Wireframing, Copywriting, Illustration, Marketing

Tools

Paper, Sketch, Google Slides

Date

March 2015 - present

 

Brief

I am part of the founding team of SoLo, a social lending platform connecting lenders and borrowers for affordable access to loans under $1,000. In order to prepare the company for fundraising and app development, I led the charge in creating all collateral, including branding, pitch decks, one pagers, our website, and more.


Logo Development

Our CEO gave very little direction during the logo creation process. "I like orange" was about the extent of it. I sketched out various options and put some of the ideas into Sketch to test them out.